ABACUS is the independent body that represents the mutuals, buliding societies and credit unions of Australia. Mo Shono and I developed the "Balance Banking" campaign to educate consumers about the big issues and get them to help push for a government inquiry, as the Big 4 banks have too much influence, make too much profit and do not face enough competition. Posters, print ads and the Abacus roadshow bus drove people to the Balance Banking website where they could watch videos from key economists, as well as voice their opinions on balance banking debate.
