Audi Social Activation: April Fools Day
Challenge
The good people of South Australia are crazy about their Farmers Union Iced Coffee, but they just didn't fit in their Audi's round cupholders.
Idea
We 'thought outside of the circle' and created the world's first "square cupholder" made especially for the Adelaide market.
Results
This April Fools' Day ruse started as a simple print ad then evolved into a 'viral' video with over 488,000 views on Facebook, with 1,500 shares and 3.5k likes.
