New Holland came to us with an opportunity to reinvent their entire brand. We did some homework and stumbled upon a lovely little insight about our farmer audience - that they're forever optimistic about their future. This was a fertile territory that led us to a simple yet compelling idea that was embraced internationally: "own a bright future".
As the tractor market is defined by their colours, New Holland yellows and the blues were prominent throughout, giving them a distinctive look in a cluttered market dominated by giant tractors and farmer testimonials.
