Sometimes the big picture doesn't tell the whole story. You need to get a close up view of the real issues to understand the complexities of why things are really happening and who they're affecting. Getting you closer is a tried and true strategy, however, especially for a news syndicate. So we had to delve deeper to make it more interesting. And we did. I was CD of this Sky News campaign created with my Head of Art Mo Shono. The idea uses powerful visuals and thought-provoking headlines to delve in deeper on the real issues so people can see the real story.
